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4Cs Blog: Happy Employees = Happy Customers

Posted by Insightlink on 09/04/13

A Satisfaction Survey is Only the First Step

A Satisfaction Survey is Only the First Step Asking your employees to submit an employee satisfaction survey is a great first step toward improving overall engagement. You want your employees to be engaged – you want them to care about their jobs, to care about the success of the business, and to feel like a part of the success. However, a survey is only that – a survey.

It is the first step in what should be many steps toward improving engagement. If you only have your workers take the survey, and then do nothing with the results, you will not see any improvements in engagement. Your workers will probably have no issue with taking the survey. It will give them a chance to vent about their frustrations with their jobs, as well as a chance to praise the areas where they are satisfied. If they take the survey and do not see that you are making any changes, they will be less engaged, because they will feel as if their opinions do not matter. That is why you must take action after having your workers take a satisfaction survey.

You have to implement changes where possible. When changes are going to be made, you need to inform your employees about the changes and explain the reasoning. When workers request changes that you cannot feasibly make, you need to take the time to explain why – they may not like your reasoning, but they will respect you for being forthright. Show your employees that you value their opinions, and take them seriously, by not only having them take surveys, but also by using those survey results to improve the overall operations of your business.  

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Posted by Insightlink on 08/28/13

Improve Retention with an Employee Morale Survey

In today’s struggling economy, there is no shortage of people needing a job. That makes it pretty easy for a business owner to find employees. However, retaining those employees – keeping them on staff for the long haul – is another story.

Statistics have shown that about one out of every five new employees will leave their job within the first year. When employees leave, that leaves you – the business owner – struggling to fill the vacant position. Hiring yet another new employee involves all the necessary paperwork and training, all over again. Instead of facing the prospect of having to constantly hire new workers to replace those that leave, focus your efforts on keeping the workers you have.

One way to improve retention is with an employee morale survey. This type of survey can be given at various intervals over the course of a worker’s employment. For instance, you could give an employee a survey at the start of their employment to find out about any areas of weakness in the hiring and training process. Then, you could give another survey a few months later to find out how the employee feels about overall operations.

These types of surveys keep you in touch with your workers and help you to understand any areas of concern. Insightlink Communications is an expert in the area of employee surveys. We offer various types of surveys to help you get to the bottom of high turnover rates and to assist you in improving retention. Contact us today to learn more about the benefits of our surveys.  

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Posted by Insightlink on 08/28/13

How to Keep Your Employees Happy and Engaged

How to Keep Your Employees Happy and Engaged

Boosting the engagement of disengaged employees has been a priority of businesses across the country for years. Employers understand the value of keeping employees engaged in their jobs and the companies for which they work. It really is simple – employees that care are employees that produce. Insightlink Communications offers various types of surveys to help employers determine where changes need to be made. Making those changes, though – that falls on the shoulders of the employer. Here are some tips to help your company keep its employees happy and engaged.

  • Be an open door. Your employees need to know that you want to hear what they have to say. Make sure that you present a listening, encouraging attitude to your employees. Let them know that you want to hear their thoughts, that you want them to feel comfortable coming to you with concerns. Then, when they do, listen to what they say and try to make necessary changes.
  • Foster relationships between all of your employees, including management. It can be difficult for entry-level employees to feel comfortable voicing concerns with upper management. It is your job to make sure that everyone in your company understands that, when it comes to concerns, everyone is on equal ground. Instead of insisting that your employees follow a particular chain of command for problems, give them a more free approach. Let them go to the person they feel will be most helpful.
  • Make sure that any implemented changes are explained to all employees – and enforced. Your employees need to know that when something changes, especially for the better, that the changes are permanent.
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Posted by Insightlink on 08/22/13

Understanding the Value of Employee Surveys

When it is time to evaluate the current operations of your company, the first step to do that is through seeking the opinions of your employees. The employee surveys offered by Insightlink Communications are the perfect tool for gaining valuable insight into the minds of your employees. Once you have that insight, you can determine the areas in which things need to change.

To start on the process of ensuring the overall happiness of your employees and, therefore, the overall success of your company, begin with an employee survey. Our surveys offer a variety of questions that seek honest answers from employees. Once the surveys are complete, we will analyze the answers and create a report for you. It is with this report that you can see areas of change. You can pinpoint areas where employees are dissatisfied. Perhaps they are not happy with the benefits you offer or the rate of pay. Perhaps they feel like the working environment is cold, rather than warm and welcoming. Perhaps they are perfectly satisfied with their jobs.

Whatever the answers may be, Insightlink Communications can help you find them. Implementing changes takes time – your employees know that. However, they also know that, once they complete the surveys, change will soon be on the way. That is why it is imperative that you, as the employer, take the survey results seriously and make necessary changes as soon as possible. Your employees deserve to work for a company that gives their needs priority – and you deserve to have happy, productive employees on your side.  

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Posted by Insightlink on 08/19/13

The Value of Employee Surveys

The value of employee surveys is almost immeasurable. Knowing the overall satisfaction rate of your employees will not only help you become a better boss, it will help the success of your business. Through an anonymous survey, you can give your employees the chance to speak their minds and tell the truth about how they feel about their jobs. With this information in hand, you can find areas of weakness in your business -- and make them stronger.

Let’s face it – the chances of your workers coming to you and telling you their concerns are slim. They may be afraid of losing their jobs, or they may be afraid that you will make their jobs more difficult. So, they will keep their issues locked up inside – until they find a better job and leave your business for good. You do not want to be known as an employer that cannot keep good help on staff. You want to be known as an employer that cares about your workers.

You want to be the employer that everyone wants to work for and that no one ever leaves. Insightlink Communications can help you achieve this with our employee surveys. You can give your employees our surveys and find out how happy or unhappy they are with their jobs. Then, you can make whatever changes you deem necessary to make them happier. Happy employees are productive employees – and productivity improves your bottom line. Contact us today to learn more about how helpful our surveys can be to the overall success of your business.  

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Posted by Insightlink on 08/19/13

Use an Employee Satisfaction Survey to Evaluate Employees

As a business owner, it is important for you to evaluate your overall operations on a regular basis. You need to evaluate everything, from office procedures, to employee satisfaction. Evaluating all aspects of your business, including your workers, will help give you a well-rounded picture of your business. It will help you determine areas that need improvement and areas that are just fine the way they are right now.

An employee satisfaction survey from Insightlink Communications is the ideal way to evaluate your employees and their overall satisfaction rate. You may not realize what an impact employee satisfaction has on your business – but it has a huge impact. When your employees are not happy with their jobs, they will actively look for other work. As soon as they find something better, they will leave you without notice.

This means that you will be forced to find someone else qualified to do the job, train that person, and start all over again. If you do not make any changes to keep your workers happy, this new person will eventually leave your business, too. It can become a never-ending cycle of employees quitting, and you hiring new employees. With a satisfaction survey, you can pinpoint areas in which your workers are not satisfied.

Once you know which areas need improvement, you can start making changes. The changes will help keep your workers happy and keep them content with staying at their jobs. It is a win-win situation for everyone – you have happy, committed workers, and your employees have a job that they love. Contact us today to learn more about our surveys.  

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Employee engagement is linked to profits
Employee Survey Demo
Employee Survey Pricing

Where does your company stand on each of the critical "4Cs" of employee engagement and satisfaction?
  • Commitment
  • Culture
  • Communications
  • Compensation
Find out with a benchmarked and validated 4Cs Employee Survey from Insightlink. Since 2001, one of the most trusted research companies in North America.

How many of each do you have?
  • Committed Loyalists
  • Change Seekers
  • Dissatisfied Compromisers
  • Satisfied Opportunists
Only the Insightlink 4Cs Employee Survey can give you the full picture and let you hear how your employees feel about their experience at your organization.


Insightlink Communications are experts in employee survey design, data collection and analysis. Since 2001 we've helped companies of all sizes measure and improve their employee satisfaction and engagement.

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