4Cs Blog: Happy Employees = Happy Customers

When you start a new business, the last thing you worry about right off the bat is employee satisfaction. You are doing the best you can; you are working hard to get your business off the ground and make it a success. However, employee satisfaction is not an area that you can afford to ignore for very long. After a few months of operating your business, you need to use an employee satisfaction survey to gauge the happiness of your employees.

The survey will allow you a look into the minds of your workers. Through the survey, they can reveal any areas in which they are not completely satisfied. They can also reveal areas in which they are completely happy. Knowing which areas need improvement and which areas are perfectly fine will allow you to make necessary changes. Let’s face it – any new business is going to have to be flexible, especially during the first year or two of operating.

Being flexible will ensure that your business evolves into a successful place to work – successful for you and successful for your employees. Here at Insightlink Communications, we have been creating and administering surveys for employers for many years, and we have a very successful track record to prove that our surveys are beneficial.

How to Engage Your Employees If you have recently had your employees submit surveys about how they feel about their jobs, you may have found out that you have disengaged employees on your hands. When your employees are not engaged in their jobs, it can have serious effects on your business. Your employees do not care as much about their jobs or your business. They are simply going through the necessary motions to collect a paycheck.

If something better comes along, they will leave your business without thinking twice. So, how do you get your employees to be engaged in your business? Here are some tips to help you: Do something with those survey answers. Instead of just filing them away, pay attention to the answers. Find out which areas need improvement – then make those improvements. Keep the lines of communication open with your workers. If they feel like they have nowhere to turn with their grievances, they will not be engaged.

They need to know that they can come to their supervisor or directly to you with any issues they have – and that you will take appropriate action. Keep a suggestion box handy. This allows your employees an anonymous way to communicate their wants and needs. Pay attention to the suggestions you get and make changes when it is feasible.   Keep your employees updated on any and all changes being made.

They need to feel like they are a part of the team, a part of the business. Communication is always the key to keeping your employees engaged.  

Using Your Employee Survey Effectively

After hearing, over and over again through the grapevine, that your workers were not happy, you decided to take action. Instead of calling a meeting and insisting they reveal their grievances, right then and there, you decided to take a gentler, less invasive approach. You decide to have them complete an employee satisfaction survey. You've made a good choice.

The surveys are in and you have your results staring you in the face. Now, what do you do with those findings? Do you file them away OR do you start making changes within your organization?

Improving Employee Satisfaction

Keeping your employees interested in their jobs, engaged in their tasks, and looking forward to their futures is hard work. Employers have their hands full already. They are trying to manage their organizations, improve their success rates and handle normal, everyday operations. Adding the task of keeping employees satisfied to that list can be quite overwhelming.

There are many people out there who will tell you that employee surveys are a thing of the past. These people are under the impression that because of technology advances, there is no real need for an actual employee survey.

They believe that social media, text messaging, online surveys, and emails provide sufficient resources for employees to give their feedback. These people would be mistaken. No matter what types of advances in technology we make, there is always room for employee surveys – because you cannot afford to have unhappy employees in your midst. Here at Insightlink Communications, we specialize in employee satisfaction surveys.

Our surveys consist of various questions that are designed to give your workers a place to express their true thoughts and feelings. After completion of the surveys, we will create an employee satisfaction survey report that details the results. It is with this report that you will be able to determine any areas that are concerning to your employees. You cannot find this kind of information through an email or text message.

When you are concerned about disengaged employees on your staff, you give an employee survey to get to the root of the problem. Once the surveys are taken by all employees, you can sort through the results to find out exactly what your employees think about their jobs.

However, once you know the areas in which they want to see change, how do you go about actually making any changes? Change is hard for anyone to initiate, especially if you feel, as the owner, that nothing needs to change. When your employees tell you differently, it can be a blow to your ego – and it can also make you fearful of making changes that could adversely affect your business. After you have your employees submit to a survey, you must take some sort of action with the results. Finding out what their problems are will do no-one any good unless you address as many problems as possible. Sure, there are bound to be problems that you cannot fix.

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