4Cs Blog: Happy Employees = Happy Customers

There is a growing number of small businesses that rely on technology-based solutions to improve their business strategies. These solutions can be incorporated into the business model to improve its core function areas such as marketing, customer engagement and product development. When you include innovative technological approaches to enhance your business solutions, you can gain competitive advantage over your competitors.

While you may have some technology based approaches in place, you may require more information to ensure that you continuously boost your business performance both online and offline. But how can your business do this effectively? Below, we have provided you with several technology-based approaches that you can implement in your business strategy to supercharge its lifespan. 

The year is still new and fresh so there is time to come up with a list of things that you intend to accomplish. You could also reflect on what you failed to pursue last year and make it your top priority in 2021 rather than compiling New Year resolutions. It is by establishing such goals that you become focused throughout the year. Well, for those of you who lack ideas on what you can do, this article is for you. Here are four items that you can purpose to do in 2021:

Recruitment marketing isn't all that different from other forms of marketing. You are targeting potential hires instead of customers. You can use plenty of the same advertising tactics, but there are some caveats. 

Getting good employees hired can be tough and then hanging onto them can be even harder. Gone are the days where someone would work for the same company for their entire life. Competition in every hiring space has made it possible for most people to find nearly any job they want if they do their homework, which means that it can be tough to keep up with the turnover in your workforce.

If you are tired of losing good employees to other companies, it’s probably time to make a change in your employee-appreciation plans. Employees who feel appreciated are much more likely to stay at a job long-term. If you are looking for some fun ways to make sure your employees feel valued and at home, read on for some great ideas to get you started!

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