Insightlink Home

Employee Surveys Blog

7 Benefits of Survey Tools for Employee Assessment

Posted by Insightlink on 02/08/23

The world of work as we know it is changing. People now want more work-life balance, and companies are shifting to remote or hybrid work setups. Businesses and leaders look for ways to improve people management as work evolves.

One tool that’s low-effort and high-impact is survey software. If you’re wondering, “are employee surveys effective?” This article will share several benefits of employee engagement surveys that will convince you that it’s not just effective. It’s highly recommended.
employee survey tools
What are Employee Survey Tools?
An employee survey tool is any software that HR managers and business executives can use to gather pertinent feedback from their teams. These surveys can help with pulse checks, project feedback, employee happiness ratings, and so on.
Employee survey tools can be a simple and straightforward survey form where you get staff to answer pulse questions. Other tools have more advanced settings and customizations like scheduling, analytics, and reporting. The bottom line is that you have a tool that lets you collect and assess employee feedback.
Benefits of Survey Tools for Employee Assessment
The reason why employee surveys are important is because of the many advantages they bring to an organization. Here are just a few of the most common benefits of survey tools.
1. Streamline Human Resource Processes
Using survey tools to send out employee survey questions is a great way to streamline an HR process that often gets overlooked. HR managers and professionals are busy people. They have to deal with recruitment, payroll, conflict resolution, training, and so on. In the busyness of their role, they often miss out on employee assessment and evaluation.
Survey tools automate this process for HR leaders and departments. You can use a tool to schedule pulse survey checks weekly, bi-monthly, monthly, quarterly, and annually. These survey checks can get feedback on things like:
  • An employee’s work happiness levels
  • What growth opportunities they’re looking for
  • Any issues they’d like to raise about their job role
  • Getting job clarity
  • And so on
2. Determine Areas of Improvement
There’s always room for improvement in an organization. But the challenge sometimes comes with determining what those areas of improvement are. It’s not new for managers to be unaware of the challenges that employees face day-to-day. This is especially true for virtual or hybrid work teams.
With survey tools, you and your team can get timely feedback on issues that employees face that could be affecting their performance or work engagement. You can then use this information to create programs and operational amendments to better serve your employees.
3. Improve Work Productivity
To grow an organization, productivity is crucial. We can’t rely on pushing employees to work harder and harder. Instead, we need to determine areas in project management and operations that will allow them to work smarter.
Employee survey tools are essential to this initiative. Using a survey tool, we ask employees to help determine work productivity killers like:
  • What systems are now outdated
  • What machinery and equipment need a refresh
  • What parts of the job are holding them back from performing
  • Protocols that could be doing more harm than good
4. Improve Employee Listening
60% of companies have driven more employee listening efforts over the past few years. Of that number, 30% have invested in survey tools. While that’s a significant number, there’s definitely still more room for growth. When more companies and HR heads start using survey tools to improve feedback channels, employee listening will continue to grow.
It’s no secret that employees often have a hard time raising issues with their bosses directly. Sometimes, doing so in the form of a survey will allow you to get more timely feedback. That way, your team members will feel like they have a voice. More importantly, they will use that voice to communicate important issues to their higher-ups.
5. Increase Employee Engagement
Giving your team a tool to speak up and relay information through survey tools also helps increase employee engagement and work happiness. That’s because staff members feel more motivated when they know they have an avenue to speak their minds.
While survey tools aren’t the only necessary processes to encourage open communication, it’s a step in the right direction. Besides using survey tools, companies can also put up more soft culture efforts, such as:
  • Having an open-door policy for managers
  • Holding team town halls
  • Practicing effective listening across the board
  • And so on
6. Build Employee Loyalty
63.3% of HR professionals have said that retaining employees is now harder than finding new ones. By improving employee listening and increasing employee engagement, companies are able to decrease turnover and increase employee loyalty.
When employees are loyal, the company is in a better position to grow. That’s because it can continue to benefit from the hard work and growth of its long-term employees. But it’s not only the organization that benefits from greater employee loyalty. Employees, too, enjoy great benefits from staying in a company longer. They have more stability, opportunities, and meaningful relationships with co-workers.
7. Determine and Reward Employees
Managers are always looking for ways to better determine employees who deserve rewards and recognition. With survey tools, you can get more timely feedback on deliverables and targets hit, which gives you a better picture of your team’s individual and collective performance.
Sales teams, for example, can use survey tools to get updates on sales progress across the month. Once your salespeople hit targets, you can then celebrate it by giving credit through chat apps or sending small gifts and tokens. They don’t have to be expensive. What’s more important with employee recognition programs is that you’re consistent. And with employee survey tools, you can improve that cadence.
What do Do After a Survey
So after you’re done with a survey, what needs to happen next? Here are some action points that will help you execute survey results.
  • Provide Feedback: Communication is a two-way street. After an employee gives feedback, you need to acknowledge it. The best way to do that is to provide feedback and engage them. Set short catch-ups with people who show slumps in performance or low employee happiness and engagement so you can address issues at the core.
  • Give Training and Coaching: Employee surveys are a great way to determine areas where your employees want to grow. You can use survey results to create or select training programs to bring your team to the next level. There are many LMS systems for employees available to run these training programs online. You can also opt to do team-building training or exercise to boost employee morale.
  • Repeat, Repeat, Repeat: The key to effective employee assessment is consistency. So make sure to repeat surveys as often as possible. Find ways to improve response rates, so that you continue getting valuable insights from your team. Schedule out your survey send-outs by automating them.
What Now?
If you’re looking for a good survey tool, we recommend using a pulse survey tool or software like this. Tie it up with a human resource management system so you can store your data in a safe database. If you’re looking for a Zenefit alternative, there are also many other HR systems available to managers and company leaders.
Companies should not belittle how essential employee listening and feedback are. It might seem like a small commitment and isn’t as “sexy” as sales and marketing strategies (although, those are important too). But they can go a long way for any organization.


comments powered by Disqus

Employee engagement is linked to profits
Employee Survey Demo
Employee Survey Pricing

Where does your company stand on each of the critical "4Cs" of employee engagement and satisfaction?
  • Commitment
  • Culture
  • Communications
  • Compensation
Find out with a benchmarked and validated 4Cs Employee Survey from Insightlink. Since 2001, one of the most trusted research companies in North America.

How many of each do you have?
  • Committed Loyalists
  • Change Seekers
  • Dissatisfied Compromisers
  • Satisfied Opportunists
Only the Insightlink 4Cs Employee Survey can give you the full picture and let you hear how your employees feel about their experience at your organization.


Insightlink Communications are experts in employee survey design, data collection and analysis. Since 2001 we've helped companies of all sizes measure and improve their employee satisfaction and engagement.

4Cs Blog Home

4Cs Blog Archives

Recent Posts

Connectivity and Collaboration: Building a Strong Business with Remote Staff

What is an Employee Survey? Are They Important in 2024?

Celebrating 23 Years of Partnership: Wishing You a Merry Christmas and a Prosperous New Year in 2024!

From Burnout to Bliss: Employee Wellness Through Transformation

The New Machine Era: Navigating the Future of Workflows and Processes

Favorite Links

Employee Survey
Insightlink's Acclaimed 4Cs Employee Survey

Advanced Online Survey Platform for Pros

Quick & Easy Online Surveys

Home of the Gallup Q12

World at Work


Engaged Employees Blog

HR ToolKit Guide to Employee Surveys
Good info on how to write surveys.

Insightlink 360
Makes 360 assessment surveys easy.

Online Employee Exit surveys.


Copyright © Insightlink Communications. All rights reserved.