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How to Increase Employee Engagement with Storytelling

Posted by Insightlink on 12/27/22

Employee engagement is critical for the success of your organization. In fact, employee engagement drives the productivity of your team, so it is absolutely essential for your business to achieve the goals you set both in the short term and in the long run.
But how can you engage your employees? Moreover, how can you do this consistently? Storytelling might be the solution you are looking for. Without further ado, here’s how to increase employee engagement with storytelling.
#1 Connect Emotionally
One of the most important aspects of storytelling is that it is able to build strong emotional connections. This is precisely why storytelling is often used in marketing – it builds strong emotional bonds between the audience and the brand. Likewise, it can be used to connect employees with your company on an emotional level.
When employees feel strongly about your company, they will be more loyal and dedicated to it. Moreover, they will be more engaged. They will be motivated to work rather than always looking for reasons to do or don’t do their duties. You can use storytelling to share employee stories and make your team more connected to your company that way.
#2 Share Experiences
Speaking of sharing employee stories, this is also a way for you to share experiences. Experience is crucial for the collective knowledge base of an organization because it helps employees exchange their expertise and experience about different aspects of the work they do making your teams and departments more productive and efficient.
By exchanging experience, you can also engage employees more. For example, there can be a situation when an employee doesn’t know how to deal with the issue at hand. If another employee shares their experience with a similar problem, this employee may be able to manage the situation instead of giving up and becoming disengaged.
#3 Create a Vision
Every organization needs to have a vision. Usually, this is created by the leader of that organization, but a vision can also be crafted collectively. Storytelling is a powerful tool for shaping that vision and translating it into more straightforward yet creative terms. In other words, storytelling is a tool that will help you create your vision.
To engage your employees with the help of your vision, you can utilize storytelling in your content related to your vision. If you have employees from all over the world, you might need to look for online translation services to translate this content into relevant languages. It is crucial for all your employees to be invested in your company – and that can be achieved by sharing your vision with them.
#4 Introduce a Strategy
Having a vision is great, but you should also have an idea of how you will achieve that vision. What can you do to get closer to achieving your goals? That’s why you also need a strategy, and you can also utilize storytelling to explain it to your employees. Your strategy for achieving your vision will give your company a sense of direction and will guide your team at all times.
A strategy for achieving your vision is not necessarily a step-by-step plan but rather a general set of guidelines that you can stand by anytime. Your tactics can change depending on the situation, but your strategy will remain the same. And this strategy will be the driving force for your employees who will be more engaged in everything.
#5 Highlight Excellence
Every company has employees that are high performers and perhaps even overachievers. Highlighting their excellence is a good way to inspire other employees and motivate them to become better at their jobs. You can use storytelling to spread the word about your high-performing employees and highlight their excellence.
Not only is it a way to show your appreciation for the achievement of your high performers, but it is also a way to inspire more of your employees to become such high performers. However, you need to be careful not to go overboard with romanticizing high-performing employees which is easy to do when using storytelling.
#6 Focus on Participation
Participation is the key to having consistently engaged employees. When your team members want to participate in different tasks, projects, and activities, you can have good engagement levels. And by using storytelling, you could focus on participation as one of the most important aspects of work.
If you don’t know how to utilize storytelling to focus on participation and engage employees, you can hire an experienced writer from the writing agency Grab My Essay who will help you. Essentially, the point is to show that participating is a rewarding and interesting activity while being disengaged won’t bring any feelings of happiness or fulfillment.
#7 Improve Communication
Storytelling is as old as time and the reason for this is that it has been used for centuries to communicate more effectively. Even when you are not using words but utilizing images instead, you can tell a complete story that people from different cultures can understand. And this is also precisely why storytelling is so important for organizations that want to engage their employees.
Your team members need to understand what you want from them – and proper communication is critical for this. By explaining your vision, sharing meaningful employee experiences, and connecting with employees emotionally, you can make them more engaged and invested in your organization.
#8 Provide Opportunities
This may not seem as obvious, but storytelling can actually help you provide your employees with more opportunities which, in turn, are necessary for making them more engaged. Many if not most of your employees likely want to have some kind of autonomy, so providing them with opportunities to shine could be the right solution that will engage them more.
For example, you can create a monthly email newsletter for sharing employee stories. Ask which one of your employees would like to be responsible for creating and emailing the newsletter. This can be an interesting creative project for them and an opportunity to do something independently.
#9 Discover New Talents
Organizations are constantly looking for new talents – and storytelling and engagement could help you find them. For instance, you may be looking for a talented writer to create your social media content. Before you find one, you can hire experienced writers from the writing company TopEssayWriting. To put it simply, you can discover new talents when:
  • You assign someone to create your storytelling materials (like that email newsletter with employee stories).
  • You read and share your employee stories.
  • You get more employees engaged and identify talented individuals.
#10 Strengthen the Team
Last but not least, using storytelling for engagement can help you strengthen your team. You want to have a strong team of employees who know how to work together efficiently and achieve good results through collaboration and teamwork. Luckily, storytelling and engagement can help with this.
As mentioned earlier, storytelling can help you build a stronger emotional connection with your employees. Additionally, engaged employees that are invested in their work are able to find more ways to streamline what they do in the context of their colleagues’ work.
Final Thoughts

All in all, storytelling is definitely necessary for you to be able to engage employees. It can be a great way to have a more productive and efficient team that consistently achieves the goals you set. 

author bioWanda Lafond is a professional content writer, copywriter, content strategist, and communications consultant. She started young with her writing career from being a high school writer to a university editor, and now she is a writer in professional writing platforms— her years of expertise have honed her skills to create compelling and results-driven content every single time.

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