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The Rise of Workspace on Demand


Posted by Insightlink on 12/21/17

In the past 12 months, the global hybrid and co-working office space market has grown an astonishing 18%. That means the market is now twice the size it was back in 2013 and accounts for a third of all flexible space across the world.

But what is driving this growth? John Williams, Head of Marketing at the Instant Group, believes it could be the growing need for workspace on demand.

shared workspaces

Workspace on Demand
The idea of ‘Workspace on Demand’ revolves around businesses wanting more control, more flexibility and scalable business strategies that work for them, wherever and whenever they need them. Businesses have been expecting this from their HR, payroll and IT for ages, and are now looking to their properties to deliver the same flexibility.

What is changing in the market?

Occupier Demand
According to Beth Hampson, Head of Sales at LEO, “Buying habits are driving the evolution of the office. Companies are getting used to working on shorter term contracts with their customers and therefore businesses need to be able to tailor their real estate to match”.

Beth’s insight goes some way to explain how the average office lease length has decreased from 15 years to just 5.3 years; as operators observe the customer experience and adjust their offers accordingly.

Provision of Hybrid Office Space
Operators have begun to recognise the trend towards co-working and the availability of private office space that can be supplied at short notice and paid for on a monthly basis.

This is not just a trend seen in SMEs, 75% of FTSE 100 corporations now have flexible workspaces within their portfolio; as they look to take advantage a hybrid space sense of community while retaining some private spaces for meetings and confidential work.

Landlords Seeing the Value
The serviced office market has grown 90% in 10 years, while the flexible workspace market has also grown 15% YoY in London. With that in mind, it is no surprise to see landlords looking to the operator model and the dual role of manager and curator of space, developing long term brand value by driving engagement with occupiers.

Digitisation in the Wider Property Market
The ability to procure and operate workspace through online platforms is easier than ever before; this ease of access has led to more demand for the commercial real estate market to become more service-orientated and to search for these facilities via the web.

Conclusion
In a global economy that has faced many challenges over the past 12 months, the ability to quickly adapt to market changes and to secure short-term space in a new city at short notice is driving demand in the flexible workspace market. And this is a change that has been recognised not only by operators in our market, but by landlords and service providers in the wider property sector.

 

About Insightlink:
Insightlink Communications is a leader in full service employee surveys and offers a range of employee survey products and services to fit their client's needs. With over 18 years of experience, Insightlink's reputation has been built on giving organizations the knowledge they need to create effective change using their acclaimed employee research, analytics, benchmarking and survey methodologies. Insightlink's expertise in data collection reporting and analytics takes the pressure off organizations that find data overwhelming and daunting creating reports that are digestible and understandable, simple and easy to understand for organizations of any size and experience level. 

For more information please contact Lynn Gore at 866-802-8095 ext 705 or visit our website here.

 

The Instant Group: Flexible Workspace Specialists
The Instant Group is the global flexible workspace specialist. Underpinned by unrivalled expertise, Instant tailor’s unique solutions to help businesses of all sizes to grow, drive savings or gain invaluable insight. Established in 1999, The Instant Group has achieved 23% compound growth over the past four years and continues to expand with private equity funding secured from MML Capital in 2012. With offices in London, Berlin, Dallas, New York, Hong Kong and Sydney, The Instant Group employs more than 100 experts and has clients in 113 countries. For more information, visit www.theinstantgroup.com and www.instantoffices.com/en/gb.


Bryony Bower at MediaVision
+44 (0) 208 481 0193
bryony@mediavisioninteractive.com

 

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Insightlink Communications are experts in employee survey design, data collection and analysis. Since 2001 we've helped companies of all sizes measure and improve their employee satisfaction and engagement.



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