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4Cs Blog: Happy Employees = Happy Customers

Posted by Insightlink on 12/22/14

What Do Employees Want?

A Good Manager

Since one of the top reasons employees leave an organization is because of a bad manager, it’s important to know what employees want, to help avoid losing them for this preventable reason. At the same time these wants have to be considered in addition to what managers want, to merge all the wants together for a seamless positive experience for everyone.

In a recent article written for Small Business Trends by Rieva Lesonsky the qualities employees most want in a manager include:
- Ability to give honest feedback
- Experience in the field
- Trustworthiness
- Makes time for employees
- Collaborative


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Posted by Insightlink on 12/17/14

10 Ways to Motivate Your Employees

With elegant simplicity, Dr. Bob Nelson, an employee engagement specialist, brings the top 10 most important ways to motivate today’s employees to life in a slide show format. We hope you will enjoy it as much as we did but if you really just want the nuts and bolts, we have transcribed it for you below. The important thing to remember is workers may not need a pay raise as much as a personal thank you from their manager for a job well done.


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Posted by Insightlink on 12/17/14

Commitment In The Workplace Is A Two-Way Street

One of Insightlink’s 4Cs of Employee Satisfaction and Engagement

When we first established Insightlink and were in the process of designing our “standardized” employee survey, we did a lot of research on the factors that appeared to motivate employees to feel positive and energized about their jobs. As part of that research, we could see that the idea of “commitment” was very important to understanding employees and what kind of effort they were going to be making to their employers.

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Posted by Insightlink on 12/16/14

Beyond The Virtual Workspace

This video from Deloitte asks the question "Is the move to virtual work inevitable?" It also examines the future of the traditional office in the future of work? The video discusses how hybrid models may offer employees the best of both worlds. Read full post

Posted by Insightlink on 12/16/14

The 8th C of Employee Engagement

Get to Know Your Team

Managers and bosses can be instrumental in developing and nurturing teamwork and collaboration but their success depends a lot on how well they understand their teams. It’s not always easy but if the boss knows the full picture about what’s going on and consistently gets honest constructive feedback from their staff, they can help their teams achieve a greater sense of cooperation that will allow them to outperform teams that lack good interpersonal relationships.

Gaining employees’ trust so they feel secure enough to be completely honest with their boss isn’t easy, so it was refreshing to find 6 tactics in a recent article from the December issue of Canadian Business.


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Posted by Insightlink on 12/04/14

The 7th C of Employee Engagement


Employees who have a say in setting goals and decision-making processes feel more in control of their jobs leading to higher levels of engagement.

Telecommuting: Not just another employee perk
SHRM research shows that “91% of HR professionals whose companies offer flexible work arrangements, such as teleworking, have seen positive results on employee engagement, job satisfaction and retention”.

In a recent New York Times article titled, ‘It’s Unclearly Defined, but Telecommuting is on the Rise’, the typical telecommuter is described as a 49-year-old college graduate — man or woman — who earns about $58,000 a year and belongs to a company with more than 100 employees, according to numbers culled from the Census Bureau’s annual American Community Survey. By one estimate, telecommuting has risen 79 percent between 2005 and 2012 and now makes up 2.6 percent of the American work force, or 3.2 million workers, according to statistics from the American Community Survey.


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Employee engagement is linked to profits
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Where does your company stand on each of the critical "4Cs" of employee engagement and satisfaction?
  • Commitment
  • Culture
  • Communications
  • Compensation
Find out with a benchmarked and validated 4Cs Employee Survey from Insightlink. Since 2001, one of the most trusted research companies in North America.

How many of each do you have?
  • Committed Loyalists
  • Change Seekers
  • Dissatisfied Compromisers
  • Satisfied Opportunists
Only the Insightlink 4Cs Employee Survey can give you the full picture and let you hear how your employees feel about their experience at your organization.


Insightlink Communications are experts in employee survey design, data collection and analysis. Since 2001 we've helped companies of all sizes measure and improve their employee satisfaction and engagement.

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