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6 Things You Need to Do to Engage Your Gen Y & Z Employees
Posted by Insightlink on 03/31/22
If you're having trouble engaging your Gen Y and Gen Z employees, you're not alone. These generations are remarkably different from those that came before them, and traditional management tactics often fail to hit the mark. Luckily, there are several things you can do to engage these employees and get the most out of their creativity, productivity, and efficiency.
This article will discuss six things HR managers need to do to engage their Gen Y and Z employees effectively.
Image source: Pixabay
Pay Them a Competitive Wage
It's no secret that Millennials and Gen Zers place high importance on their salary. In fact, a study by Ernst & Young found that over 60% of respondents said compensation was the most important factor when considering whether to accept a job. If you want to engage your employees in these demographics, you need to pay them a wage competitive with other businesses in your industry.
One way to ensure you're doing this is to regularly conduct salary benchmarking studies. These will help you identify areas where your company lags behind the competition and make necessary adjustments. Paying your employees fairly is not only the right thing to do, it's also an investment that will pay off in increased engagement and productivity.
Manage With Honesty and Transparency
Gone are the days when employees would blindly follow their managers' orders without question. Instead, Millennials and Gen Zers want to be managed with honesty and transparency. They need to feel like they are part of the decision-making process and their voices are being heard.
One way to foster this type of environment is to use employee surveys. These can be used to collect feedback on everything from company culture to management style. Be sure to act on the results of these surveys promptly and make changes where necessary. Your employees will appreciate the effort, and it will go a long way towards increasing engagement.
Offer Extended Vacation Time and Parental Leave
Vacation time is no longer a perk that sets your company apart from the competition — it's now a standard benefit that employees expect. To engage your employees, you need to offer them a generous vacation policy. The exact amount of vacation time will vary depending on your industry and location but aim for at least three weeks of paid vacation per year.
Parental leave is another critical benefit to offer if you want to engage your employees. This is especially true for new parents, who often feel pulled in multiple directions and have difficulty managing work-life balance. By offering extended parental leave, you can show your employees that you value their family life and are willing to make accommodations to help them succeed both at work and home.
Build a Diverse and Inclusive Workforce
Workplace diversity is a top priority for many Gen Y and Gen Z employees. To engage these employees, your company must make a concerted effort to build a diverse and inclusive workforce. This means hiring employees from various backgrounds, making sure your workplace policies are fair and inclusive, and creating an environment where all employees feel comfortable and respected.
Building a sensitivity training program is one way to prove to your employees that fostering a positive working environment is an important priority for the business. This program can help employees learn more about one another, understand and respect different cultures and backgrounds, and feel comfortable speaking up if they witness or experience something inappropriate at work.
Put Employee Health First
Over the past few years, employee health and safety have become a significant concern for growing organizations. However, physical safety isn't the only thing businesses should consider regarding employee health. Mental health is just as important, and more and more Gen Y and Z employees are struggling with anxiety, depression, and other mental health issues.
If you want to engage your employees, you need to prioritize their mental health. This means offering counseling and therapy services, promoting a healthy work-life balance, and being understanding and accommodating when employees are dealing with personal issues.
One way you can ensure employees are maintaining a balanced work-life balance is by encouraging individuals to use their mental and physical health days as they see fit. This could mean taking a day off to relax or going to the doctor for a physical. Whatever the case may be, employees should feel like they can take the time they need without fear of retribution.
Ensure the Company is as Eco-Friendly as Possible
Sustainability is a primary concern for employees aged 18-42. Many Gen Y and Z employees are willing to have a more balanced view of salary and benefits to work for a company that prioritizes eco-friendly initiatives.
Reducing your organization's carbon footprint is a great way to engage your employees and show them that you care about the environment. There are several things you can do to make your company more eco-friendly, such as recycling, using energy-efficient appliances, and investing in renewable energy.
You can also encourage employees to be more eco-friendly in their everyday lives. This could include carpooling to work, taking public transportation, or working from home one day a week. Whatever the case may be, employees should feel like they are doing their part to help the environment.
Today's newest generation of employees is different from any that have come before. To engage your Gen Y and Z employees, you need to focus on things like parental leave, workplace diversity, employee health, and sustainability. By prioritizing these issues, you can show your employees that you care about more than just the bottom line and build a sustainable company culture that fosters loyalty and dedication.
Where does your company stand on each of the critical "4Cs" of employee engagement and satisfaction?
How many of each do you have?
AboutInsightlink Communications are experts in employee survey design, data collection and analysis. Since 2001 we've helped companies of all sizes measure and improve their employee satisfaction and engagement.
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