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Why Does Communication Matter?
Posted by Insightlink on 02/10/15
Employee Engagement Begins with Communication
It’s well documented that how people feel towards their work will always impact their attitude toward their organization and their productivity levels. People rarely give their best to an organization they do not believe in. No wonder that the success, or failure, of any organization is determined largely by their own employees, which is why it matters so much if they are engaged or not. Amassing a team of people who demonstrate dedication and commitment begins with an organization’s commitment to investing in its employees, and true employee engagement begins with honesty and communication according to Mahan Tavakoli, a leader at Dale Carnegie Employee Training, who writes that the “Foundation for genuine employee engagement begins with extensive and effective communication… and the resulting behaviors show up in increased productivity, heightened innovation, and improved job satisfaction”.
Tavakoli addresses the importance of honest communication and its impact on employee engagement in his recent article titled ‘Honesty and Communication Drive Employee Engagement’: (excerpt follows here)
Why Engagement Matters
It takes more than financial incentives to connect a person with a company in a meaningful way. According to the 2013 Gallup State of the American Workplace report, organizations whose employees are engaged significantly outperform those with non-engaged workforces in key metrics including profitability, productivity, and customer ratings. The study also shows that engaged employees demonstrate a willingness to go above and beyond typical job expectations and responsibilities. Additionally, engaged employees demonstrate enhanced creativity and passion, decreased turnover, reduced accidents, and less absenteeism.
The Importance of Honest Communication
Today’s workforce is looking for more than financial rewards. MSW•ARS Research’s study, What Drives Communication and Why it Matters, conducted in conjunction with Dale Carnegie Training, cites three factors as key drivers of employee engagement:
Open and honest two-way communication is the common thread that runs through each of these key factors of employee engagement.
Communication Best Practices
. Strategic internal communications plan: Marketing executives recognize the importance of a detailed plan that outlines specific messaging and tactics for communicating with customers and prospects. A clear and strategic internal communication strategy is the lifeblood of any company and the engine that drives employee engagement.
Communication is a powerful tool that can have an enormous impact on the success of any organization. Effective communication can increase employee engagement, boost workplace productivity, and drive business growth. Conversely, poor communication can have damaging effects. Communication is a simple concept but perhaps one of the most challenging for businesses, especially when conflict arises. However, when leaders are consistently open and honest with their communication (regardless of the situation), they will gain credibility, respect, and employee trust while driving employee engagement and contributing to organizational success.
Original article here: http://www.trainingmag.com/honesty-and-communication-drive-employee-engagement
Where does your company stand on each of the critical "4Cs" of employee engagement and satisfaction?
How many of each do you have?
AboutInsightlink Communications are experts in employee survey design, data collection and analysis. Since 2001 we've helped companies of all sizes measure and improve their employee satisfaction and engagement.
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