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How to Update Your Business App and the Benefits of Doing It Frequently
Posted by Insightlink on 05/17/23
Experienced mobile app developers understand the value of regularly updating their apps. As you may have seen, updates to popular smartphone apps like Facebook and WhatsApp are frequently released. However, a lot of novice developers are not aware of how important it is to maintain and update their software, that it is not as difficult as they might think, and that the benefits outweigh the drawbacks. The comprehensive explanation of why, how, and when to upgrade your business app is provided in this blog post.
Reasons to Regularly Update Your Business App
Reason #1: To Fix Bugs
Bugs in the app cause lags, failures, and crashes. Bugs can be reduced if app developers write secure code, but they cannot be completely avoided.
Unfortunately, testing your app before releasing it isn't always sufficient, especially if it's for Android. The problem is that there are far too many Android phone developers on the market, and hundreds of Android phones are being released by various retailers. It is impractical to test every new Android phone and tablet. The solution is to find bugs after launch and work to fix them as soon as possible. The problem does not end here because new Android versions can introduce new issues.
In addition to alienating users, flaws expose the program to security risks and hacker attacks.
Reason #2: To Update Security
Bug fixes are a part of security updates, although not primarily. A further justification for updating security is to close any gaps that could allow for cyberattacks. Hackers conduct these assaults in order to steal user data for their own purposes or to sell to third parties. If you don't frequently update, they will continue to search for these openings and assault your company.
Encrypting all data and utilising high-level authentication are further approaches to increase the security of your mobile application. Companies like Google and Microsoft now frequently use two-factor authentication, which makes use of multiple forms of authentication.
Reason #3: To Add Features
In the realm of mobile apps, new features and technologies are constantly being offered. To entice people away from the competition, developers are continuously coming up with new features. Eight new features were introduced by WhatsApp in 2022 in order to compete with other messaging services in the fierce market. With these frequent upgrades, the Meta-owned corporation continuously tries to stay at the top of its game. When changing the functionality in your app, we advise doing two things. The first piece of advice is to advertise the new functionality to avoid wasting all the back-end work. The second thing we advise is carefully selecting the features that match your business specialty. Any software with a tonne of unnecessary functionality burdens your developers and is unappealing to users.
Reason #4: To Change the Interface
The app's user interface determines how the app appears to users. Since no fashion trend is ever truly timeless, its design might rapidly become dated. Big businesses and other successful business apps might serve as inspiration for your UI designer when creating a trendy app interface.
The identity of your brand is another incentive to update your UI. There are numerous causes for rebranding. It's time to rebrand if you believe that your app's appearance is preventing it from becoming popular. It can be the case that it ineffectively tells the tale of your company.
You may alter the style to advertise the new phase if you want to make significant changes to your company.
Reason #5: Maintain Loyalty
Before installing, many users verify the app's update versions. Therefore, when it appears as though you have abandoned your app, it doesn't look good. However, novelty appeals to people since it inspires them to attempt new things.
Building a customer base is difficult since it takes work to attract and keep them. Engaging them and updating often is one of the retention keys. They won't overlook the item and the company in this manner. Additionally, responding to their input by improving your business app will encourage them to stick with the company and tell their friends and family about it.
Reason #6: Listen to Users’ Feedback
No one else will know how to develop your app better; your users are your free app testers. As was already stated, respecting their opinions will keep you loyal. Additionally, it will assist you in deciding what changes to make to the app. Users are able to find flaws and mistakes that QA testers might miss. They can also recommend new features that your app should have but that the competition doesn't. Make sure to include a feedback feature in your app so that people can rate and evaluate it. And without a doubt, set out time to follow up with complaints and suggestions.
The Frequency of App Updates
The frequency with which you update your app is determined on the type of changes. Bugs should be fixed as soon as they are reported by your staff because they can drive consumers away and increase bad ratings. Adding features should take some time to evaluate and optimise. Not to mention, time should be set aside for promotion prior to release to avoid being undetected. Furthermore, if a feature causes the programme to lag or strain, it should be removed as quickly as feasible until it is optimised.
Overall, updating should be done on a regular but not too frequent basis, so that users do not grow tired of receiving update notifications. You might plan a monthly or biweekly all-inclusive update, or you may update as needed. It is advisable to use both ways to keep up with bugs and security flaws while also making regular modifications.
How to Update Your App
All that remains after you've made the necessary changes is to build the new version and upload it to the official marketplaces. Here's a brief reference:
Updating Your Android App
Some updates do not need users to update the app via the Google Play Store; these are known as flexible updates, and they take effect when the user refreshes or restarts the app. Allow them if the adjustments involve the addition of new features that aren't fundamental. Regardless of your development environment, you may learn how to support in-app upgrades from the Android developer's guide.
Immediate updates, as defined above, are those that require reinstallation from the Google Play Store and are handled by it.
The Google Developer Console Process
The first step is to access the Google Developer Console and pick the app to be updated. Then, under the release menu, select Production and click on the blue icon on the right that says Create a New Release. The following step is to upload the.aab file or the freshly created app version. Remember to increase the version number from the previous release. The release name can be suggested automatically or entered manually.
The release note is then entered, which might be a copy from the prior release or a newly added note. The release note is where you inform your users about the contents of the release. After that, click Save, followed by Review Release.
Before you click Start rollout to Production, you can pick what percentage of users and which regions receive the app update.
Updating Your iOS App
You begin the updating process by creating a new version of your app. It's worth mentioning that consumers who paid for the previous version will receive the update for free, per Apple policy. And because you can't go back to the previous version, you must release a new version if you want to revert to previous settings or adjustments.
Log in to the Apple Developer Console, navigate to the My Apps menu, and choose the app you want to update. Then, select the Add (+) button and type in the version number. It must be a higher number than the previous version number, much like the Android app. Finally, enter the information and save.
After that, you upload the newly developed version to your Apple Store Connect, which takes some time to process. Fortunately, you will be notified by email when this process is complete. Setting the version number and build string is the final step before submitting the software to the shops.
Timeframe for the Updates to Reflect
Because of Google's daily check-up, it takes 2 to 24 hours for the update to be accepted for the Android version. If the submission is incomplete, the iOS may take substantially longer and may even be refused, but this is unusual. The app will be assessed within 24 hours in 90% of situations. You will receive an email indicating whether or not your application was approved after submitting it. You may also check the status on iPhones and iPads using the App Store Connect app.
Check thisarticle to learn how much easier it is to update your Android or iOS app if you created it with the nandbox native no-code app builder. If you sign up for the free trial, you can test the app builder for free if you haven't done so already.Start now!
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AboutInsightlink Communications are experts in employee survey design, data collection and analysis. Since 2001 we've helped companies of all sizes measure and improve their employee satisfaction and engagement.
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