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Steps in Conducting Employee Surveys

Posted by Insightlink on 04/24/22

If you're planning an employee survey, here are the steps you need to take to get the most from the survey. In this article, you'll learn how to develop a survey plan, develop survey questions, and secure leadership buy-in. After that, you can proceed to data analysis. The next step is to determine the importance of the results. To do this, you'll need to determine how to communicate them.


Developing an employee survey plan

Developing an employee survey plan is an important step in the development of an employee satisfaction survey. It provides insight into employee satisfaction and leadership. While feedback can be painful to receive, it can also be useful for improvement efforts. Developing an employee survey plan involves carefully planning the entire process and breaking it into smaller steps. One way to plan is to break it down into smaller sub-plans, and assign each step to a different person. In addition to planning, you should communicate the survey to all employees so that they understand what you want to accomplish, how they can participate, and what the results mean.

To ensure that the survey is effective, you must plan the timing for the completion of the survey. The timeframe should be two weeks, with reminders sent out a week or so beforehand. The survey itself should be short and concise, with 25 to 30 questions. It takes approximately one minute per question, which is ideal for a successful employee survey. You should also make sure to include open-ended questions to get more valuable feedback.


Developing survey questions

When developing survey questions for employee surveys, make sure to focus on specific behavior. Avoid making implicit value judgments, which defeats the purpose of the survey. And avoid referring to two subjects in one question, since it creates confusion and could even be misleading. \

Survey questions should be easy to answer, and avoid making respondents think about their gender or sex. Also, avoid using metaphors, as these can create subconscious biases. For example, the phrase "strong grasp of complex problems" may favor female managers, whereas "discusses complex problems with precision and clarity" is more neutral. In addition, keep the word count and survey section length comparable. Otherwise, the survey might create a perception that women are more competent.


Getting leadership buy-in

One of the best ways to get buy-in from senior leaders when conducting employee surveys is to involve them in the planning process. They should be part of the survey planning process and have a stake in its results. Involve them in the goals and objectives of the survey, and use surveys to gauge any changes in employee attitudes and feelings. If possible, conduct surveys at regular intervals. This will give you an opportunity to monitor progress and detect issues early. Remember to get their input, as they are closest to the change process. Involve them in the survey planning process by requesting their opinion on the benefits of the process.

Senior managers are the ones who have the authority to make big decisions about the organization. Getting their buy-in is beneficial for employees, since they can expect to have greater opportunities as the organization grows. To ensure employee engagement, senior management must know what employee engagement is. Employee engagement is the level of commitment employees feel toward the organization. This includes how long they have been loyal to the organization. With high employee engagement, a company can achieve its business goals and objectives.


Data analysis

Once the survey is completed, you should analyze the data collected in order to determine the key results. Noting which questions were answered positively and which were answered negatively can help you understand any potential action areas. In addition, make note of any issues or questions that remain unanswered. You can then use this data to create an action plan. The next step in conducting data analysis is to share the findings with the entire organization. The goal is to communicate the results of the survey to all levels of the organization.

To begin data analysis, identify trends and patterns. Use tools like heat maps and comprehensive reporting to better understand the results. Regardless of whether an employee survey shows high employee engagement, there will always be areas for improvement. Identifying underlying issues within specific employee segments will help you drive greater employee engagement, performance, and productivity. Make sure to benchmark your results against these benchmarks. 


Communicating survey results

To communicate the results of employee surveys, it is important to break them down into teams and departments. This allows you to put data from different teams into a broader context and identify problem areas. At the same time, it will help you highlight positive developments. Consider using an annual Diversity Report, which Reward Gateway uses to track employee satisfaction and highlight positive changes. Communication of survey results is an important part of the employee engagement process.

When communicating survey results, focus on the organizational trends outlined in the results. Highlight both the positive and negative aspects of the results, especially if these results were gathered from multiple departments. The latter is important for identifying key areas for improvement, so incorporating both perspectives is helpful. It also helps your employees feel heard and gives them a sense that you are aware of weaknesses and intend to act upon them. You can also share individual responses to encourage greater participation from the workforce in future surveys.


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Insightlink Communications are experts in employee survey design, data collection and analysis. Since 2001 we've helped companies of all sizes measure and improve their employee satisfaction and engagement.

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