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Now Is Actually The Perfect Time To Measure Employee Engagement

Posted by Insightlink on 05/12/20

If we were to tell you that the COVID-19 pandemic is an ideal time to measure your organization’s level of employee engagement, you might think we were absolutely bonkers. But some of you out there (that is, the astute ones) will undoubtedly realize this is actually a smart thing to do.
Why? Because managers at high-performing organizations know that employee surveys are not simply yearly “beauty contests” or check-the-box exercises meant to cover up underlying organizational problems with one-size-fits-all engagement scores. The real value in employee surveys is to uncover the truth about your employees’ experience in multiple areas in order to fix the things that confuse, bother or hurt them and do more of the things that help them.

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If you fail to take the opportunity to gauge employee engagement during difficult times, you throw away the chance to get their real unvarnished opinions. If instead, you try to schedule your survey at a time when employees might be less stressed and happier, you are literally sabotaging your ability to get to the truth and to really understand what is driving your employees.
For example, if you were to conduct your employee survey right after handing out annual bonus checks, you’re quite likely to get an artificial boost in your engagement scores. In the same way, if you wait until immediately after this crisis is over, where for a few weeks a sense of normalcy has returned and everyone is relieved to be back at work, you’ll get exactly the same halo effect as people begin to forget what was so stressful during the crisis.
Any high scores you get by timing the survey to boost them are an illusion. The underlying problems will still be there untackled and unresolved. You’ve simply succeeded in kicking the can down the road until next year!
In a highly effective leadership culture, managers should want to know about and understand the root causes of all issues troubling their employees. Those are the issues that undermine morale, decrease productivity, increase burnout, depress engagement levels and ultimately spike employee attrition. You might be able to delay addressing the problems but you will never solve them if you try to game the system. Ultimately, your employees will remember and your organization will pay the price.
The Insightlink team stands ready to help you measure your employee engagement at this challenging time, clear in the understanding that this crisis may be negatively impacting your results.
We’re also pleased to announce our COVID-19 Employee Impact Survey as a new service. This 5-minute survey focuses on the impact of the crisis on your employees, including: 
  •  How they feel your organization is responding
  •  The challenges of working from home, both technically and psychologically
  •  The impact the crisis is having on employee attitudes
  •  The effectiveness of communications when colleagues are no longer together
  •  Concerns about going back to work when the crisis has ended
These questions can be incorporated into your 4Cs survey or can be conducted as a standalone survey. Now is the right time to learn some difficult truths, so contact us today at


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Insightlink Communications are experts in employee survey design, data collection and analysis. Since 2001 we've helped companies of all sizes measure and improve their employee satisfaction and engagement.

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