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6 Mobile Marketing Strategies for Travel Businesses
Posted by Insightlink on 08/11/22
Mobile marketing remains one of the most effective and affordable ways to reach potential customers. The number of mobile users around the world increases by the day. In addition, these users are always on their devices whether at home or on the go. Leveraging the power of mobile devices in your travel business marketing strategy can drive tremendous results. This is because you are able to widen your reach, create a personalized marketing experience and offer the much-needed convenience of finding the information that they need while on the go. Now that the travel business is booming again, it is the best time to start strategizing on how to reach out to customers on their mobile devices. Here are 6 strategies to give you a head start.
Optimize your website for SEO
Most people start by searching for information on their mobile devices before turning to their computers to make a purchase. For this reason, you want to make sure that you rank higher on search results. This way, such travelers are able to find you once they search for your type of business on search engines. That’s why you need to learn how to create an effective SEO strategy to improve your rankings.
In addition, ensure that your website is mobile-friendly. It would be a waste if users found you only to be disappointed by an unresponsive design. You want them to stay longer on your website to increase the chances of turning them into buying customers. Besides this, a website design that adapts to the shape and size of mobile screens that users are using scores very well on Google, resulting in a higher ranking on search results.
Several reasons make SMS marketing successful. One is because the open rate and engagement rate are high. Due to the push notifications that come with incoming SMS, they become hard to ignore. Moreover, once opened, the users read them and are likely to respond faster as compared to other forms of messaging such as email.
However, SMS marketing is permission based. You need to be able to convince your customers to sign up for it. Once you have your SMS listing, you can use it to send alerts, travel deals and promotions, coupons, and more right into their mobile phones. Keep in mind that SMS is short, so be sure to provide a link where they can find more information.
Social media marketing
The majority of social media users use their smartphones to access their social media accounts. In fact,83% of social media visits came from mobile devices in 2019 in the U.S. alone. You can bet that the statistics have gone higher as mobile users increase. This is the reason why you can't ignore social media marketing in your mobile marketing strategy.
Travel businesses can use social media to connect with customers from all over the world. Create valuable organic posts, leave photos and videos and interact with your customers in the comment sections. To do this, you will need to have enough data. Opting for SIM-only deals for your smartphone ensures that you have more data to use every day. Additionally, consider incentivizing your social media strategy. For instance, you can offer travel discounts for users who share photos, retweet your posts, or leaves a review.
The use of chatbots
The modern consumer is all about the experience. They want to be able to find answers to their pressing queries instantly at any time of the day and without much struggle. Chatbots can help you respond to common travelers’ questions on availability, pricing, travel packages, and more.
Thankfully, technology is advancing, and chatbots are now available on mobile messaging apps such as SMS, WhatsApp, and more. You can also use them on Facebook Messenger and on your website to automate customer responses.
Mobile app usage is another area that is recording continuous growth. That is why you can never go wrong focusing on in-app marketing for your mobile marketing strategies. Due to the increased use of mobile apps, they have become very effective at customer targeting. You can focus on popular social apps such as Tik Tok, WhatsApp, and Instagram as well as gaming apps for in-app advertising.
Most travelers love to be spontaneous during their travels. They will be in a city and decide to spend a night in a local resort or engage in some popular activities. When they turn to their mobile phones to search for “resorts near me”, or your type of travel business, you want your name to pop up in the results. You can ensure this by having your business set up in local listings such as Yelp, Facebook, Bing, and Google My Business. Make sure that you provide accurate business information about how to contact you, hours that you are open, address, business name, and website.
Mobile devices have become an integral part of our lives. Their portability ensures that users continue to get the services they need while on the go. Travel businesses can leverage the power of mobile devices to enhance their digital marketing efforts. Moreover, implementing the above-listed strategies can be a good place to start in revitalizing your travel business's mobile marketing strategy.
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AboutInsightlink Communications are experts in employee survey design, data collection and analysis. Since 2001 we've helped companies of all sizes measure and improve their employee satisfaction and engagement.
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