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Millennials and the Push for Engagement in the Corporate World


Posted by Insightlink on 02/20/14

Disengaged employees are common in today’s society. It’s expected, since the workforce and jobs available as a whole have changed dramatically in the last 50 years. In the United States, alone, employment satisfaction has hit a low. This low is equal to about 30%, which is one of the lowest in the world. More and more companies are sending jobs overseas, and the American pride sometimes seems to have been taken over by greed.

But the newest generation hitting the workforce, the so-called Millennials, are demanding better employer relations, as well as social responsibility from the largest companies. This could, in theory, create a shift in how employers handle their business. It seems that engagement for this new generation is dependent on how innovative a company is with their corporate social responsibility programs. These programs dictate how money is donated, where employees can volunteer, and how the company tries to help the environment. These programs were traditionally held behind closed doors, but this might change.

Considering the current demands of the Millennials when it comes to these programs and the employee’s level of engagement, a more transparent policy needs to be instituted. It has been suggested that corporations should allow employees to choose where their donations go. This, in turn, will increase engagement. So far, the best way to create engagement is to create an atmosphere of community in the workplace. This brings the employees together to solve problems, interact and create stronger working relationships. This hits on many of the major points where engagement tends to fail in Corporate America. Contact us at Insightlink Communications for help with employee engagement surveys and strategies.  

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Insightlink Communications are experts in employee survey design, data collection and analysis. Since 2001 we've helped companies of all sizes measure and improve their employee satisfaction and engagement.



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