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5 Reasons Why LinkedIn Will Revolutionize Recruiting Process

Posted by Insightlink on 06/03/24

Once upon a time, there was this thing called a traditional matchmaking agency. If two lonely people wanted to meet each other, they would pay an agency to organize a matchmaking event.

Then came the Internet and soon followed dating apps. You didn’t need an agency to do the work for you. Just had to fill in some information and let the app do its work.
Similar is with the recruiting process. We had, and still do, recruiting agencies whose job is to look for talent and try to persuade them to join your company.
Enter LinkedIn: the world’s largest and most important business social platform thus far. And LinkedIn was launched in 2003, with what purpose? You guessed it - for recruiting the workforce.
linkedin recruiting
Twenty years later headhunting agencies still exist, but to be on the hiring market and not to have a LinkedIn profile is almost unimaginable anymore.
So, let’s investigate what LinkedIn brings to the table, and which changes are happening as we speak that will make it even bigger.
1. The Largest Talent Pool
At the end of 2023 LinkedIn surpassed 1 billion unique accounts. This means that you cannot look for, or get a semi-decent job today if you own an account.
The other conclusion that can be derived from this staggering number is that LinkedIn represents the largest data center for hiring in the world. Nowadays, instead of handing over a CV, you are asked for the link to your LinkedIn page.
This is not the work of some sort of monopoly over the hiring market. You, as a business owner, can always refer to the “olden times” and ask for a CV and Letter of Intent, along with some recommendations from your previous jobs. All in paper form, of course.
Or you can have all this, and much more, in a standardized form, linked with real people and their recommendations, ready to confirm those. All this information is a part of a well-crafted LinkedIn profile.
To use LinkedIn as a business owner means to have direct access to this extensive database that includes candidates across various industries, experience levels, and locations.
2. AI and Machine Learning
The latest boom in artificial intelligence technology started to reshape our world to the core. The hiring industry was not bypassed by this. 
As a serious company, LinkedIn jumped on the AI bandwagon pretty quickly. The astonishing machine learning capabilities found their use in the recruitment process as well.
LinkedIn tools such as the LinkedIn Recruiter were soon developed. It turned out that their matching accuracy was excellent, and the response rate rose by 20%.
These technologies use over 40 filters to analyze user profiles, job descriptions, and engagement patterns. This way they can to recommend the most suitable candidates and streamline the hiring process.
3. Recruitment Tools
Over the years LinkedIn has developed a variety of advanced recruitment tools with the sole purpose of streamlining the hiring process. These tools provide recruiters with data-driven insights, allowing them to make informed decisions. 
Some of the most popular tools are as follows:
  • LinkedIn Talent Insights: Provides data-driven insights into talent pools, including information on skills, locations, and hiring trends to help in making informed recruitment decisions.
  • LinkedIn Jobs: Allows companies to post job openings which are then visible to LinkedIn members.
  • LinkedIn Talent Hub: An applicant tracking system that integrates with LinkedIn Recruiter, enabling end-to-end management of the hiring process from sourcing to hiring.
Development of these tools has been an ongoing process. Their popularity serves as proof of their usefulness and practicality.
4. Passive Candidate Engagement
Professionals usually look for another job when they seek improvement, whether it’s the working conditions, payment, or something else. Rarely does someone content with their current situation seek new employment.
Again, here comes LinkedIn with its resourcefulness at engaging passive candidates who are not actively looking for a job but are open to new opportunities. 
If you are not looking for a better job, but that job suddenly pops out, what are you going to do? Many would not miss that opportunity. LinkedIn-fueled recruiting is to be “blamed” for this “popping out”.
Recruiters can reach out to these individuals through personalized LinkedIn messages, often using some practical CRM software solution, and engage them with compelling job offers and company information.
5. Cost-Effective Recruitment
As in life, money is usually at the bottom of many things. If LinkedIn offers a much cheaper recruitment process, but with the same or even better results, who are you going to call?
LinkedIn's suite of tools, such as LinkedIn Recruiter and LinkedIn Talent Insights, can significantly reduce the time-to-hire. These tools provide advanced search capabilities, data-driven insights, and automated processes that streamline candidate sourcing and engagement. 
Reports indicate that LinkedIn's recruitment tools can save up to 130 hours per hire by optimizing various stages of the hiring process, including candidate outreach and interview scheduling
As for the cost-per-hire, LinkedIn Talent Solutions helps reduce this by providing tools that smoothen the recruitment process. 
In Conclusion
Matchmaking agencies were not replaced by apps. They just started using the same algorithms app use but with the dash of human touch.
The same goes for hiring agencies. They will not be replaced by a social network platform. Instead, they will use LinkedIn and all of its resources to offer even better service to their customers.
We are witnessing a great shift in the recruitment process. People are becoming ever more connected, jobs are intertwined, and finding the right person for the right job has never been more valid and reliable.
And LinkedIn stands in the middle of this revolutionary process.



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