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Posted by Insightlink on 09/23/20

4 Ways Employer Branding Affects Candidate Experience

Employer branding and candidate experience – these two words in one frame forms a powerful human link that plays a strong role in attracting, recruiting and retaining the talent you want. You are probably familiar with these words, but nevertheless, let’s define them, just in case.

Employer branding is the message a company puts across regarding its values, goals, and culture. Employer branding also defines the company’s reputation in the job market. Many candidates use this messaging and the employer’s reputation to gauge whether or not they are a fit. So, in short, employer branding has an impact on how you attract, recruit and retain top talent.
Candidate experience is the process that an applicant goes through at various stages of the recruitment process to become an employee of the company. The candidate experience directly affects the kind of talent you attract and retain.

Photo by Ian Schneider on Unsplash

A study shows that a whopping 72% of job applicants with a poor candidate experience share it with others, and every second candidate avoids companies after reading the negative reviews online. 

You can already see that the employer brand is closely connected to the candidate experience. In this article, we’ll talk about 4 ways enhanced employer branding affects candidate experience. 

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Posted by Insightlink on 09/18/20

How to Make Your Home Office Work for You

Envy is the thief of joy, or so say the gurus of internet advice boards. It’s all too easy to scroll thru Instagram and get immediately jealous of how top influencers have decked out their home offices to look like they’re work-at-home CEOs.  

There’s nothing wrong with getting design tips from success stories on social media, but you might not need as many changes as you think to get a functional workspace up and running in your home. Here are some easy, practical ways to get everything you need — without taking up space with what you don’t.
home office
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Posted by Insightlink on 09/15/20

How To Build An Employee Recognition Program

We are currently in an era where the war for talent has diversified to a great percentage. Organizations have realized that hiring top talent is paramount in achieving its goals and objectives. However, it doesn’t stop there. Organizations need to be intentional in keeping employees motivated, satisfied and happy in order for them to perform at their optimal level as well as retain these talents.
One way to achieve this is by recognizing outstanding work done by employees. Just by consistently having their work recognized, employees feel more valued for what they do. They feel motivated to build on the behaviors they were recognized for, which in turn influences others to follow suit. It';s a win-win proposition for all involved. However, building a successful recognition program is not an easy task. It takes effort. Follow these six steps to come up with an effective recognition program.
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Posted by Insightlink on 09/01/20

5 Tips for Helping Employees That Are Burned Out

Sometimes managers can see their employees unmotivated, exhausted, frustrated, and even rude or sarcastic. The workers tend to be coming late at their workplaces, the quality of their performance is poor, and they are overall unproductive. These may be true signs of burnout.

The sad truth is that employee burnout is a quite common phenomenon. Studies have shown that over 75% of employees have this experience now and then, and almost 30% feel this way permanently. It’s not only harmful to their physical and mental health but to the business as well.

Some people may think that employees experience burnouts only in case they are overloaded or get poor salaries. It’s a common myth. Actually, there is an infinite number of other reasons for such a state. Here are some of them: 
  • The workers may feel underestimated and unappreciated
  • They may feel incompetent and not recognize their contribution to the business
  • The employees have work expectations that are too high or unclear
  • The work is too monotonous or the working environment is too depressing
  • The workers don’t see any perspective for career growth
  • High level of stress Low level of engagement
Once you have identified the problem, you have something to work on. However, some tips are overall effective and will work in any case. 


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Posted by Insightlink on 08/06/20

Best Human Resources Books Every HR Professional Should Read

Professional growth is important, and it’s something you should aim at doing constantly. HR is such a broad professional area, and you can never say you’ve got it all figured out. There’s always room for improvement, innovation, and acquiring new skills.

There are some great HR books that every HR professional should read. They can help you with your career and create space for new ideas to be born. That’s why we’ve put together a list of 7 best HR books that deserve a spot in your HR library.

Let’s take a closer look and break them down together.

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Posted by Insightlink on 06/19/20

Four New Skills Future HR leaders will Need

The work culture today around the world is very different than a decade ago. And the work culture we know today is slowly changing too. Remote work is becoming a new normal and data-driven strategies are being applied to people operations. This change is driven by technology, employee behavior, and expected business outcomes. Considering this change, HR leaders will need to develop new skills to excel in their role. 

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Employee engagement is linked to profits
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Where does your company stand on each of the critical "4Cs" of employee engagement and satisfaction?
  • Commitment
  • Culture
  • Communications
  • Compensation
Find out with a benchmarked and validated 4Cs Employee Survey from Insightlink. Since 2001, one of the most trusted research companies in North America.

How many of each do you have?
  • Committed Loyalists
  • Change Seekers
  • Dissatisfied Compromisers
  • Satisfied Opportunists
Only the Insightlink 4Cs Employee Survey can give you the full picture and let you hear how your employees feel about their experience at your organization.


Insightlink Communications are experts in employee survey design, data collection and analysis. Since 2001 we've helped companies of all sizes measure and improve their employee satisfaction and engagement.

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