4Cs Blog: Happy Employees = Happy Customers

With increased opportunities in working from home, an American economy that added nearly 300,000 new jobs in 2015, and an unemployment rate that has steadily been decreasing since 2011, potential employees are becoming increasingly selective in finding the right workforce fit. The values of a business are an important deciding factor, as a 2016 Global Human Capital Trends survey by Deloitte University Press found 82 percent of respondents believe company culture is a potential competitive advantage.

One of the first places candidates are exposed to company culture that may impact their desire to even submit a resumé is on a business job postings page. Here's how to positively convey company culture on a jobs page to get visitors interested and motivated to apply.

In part 3 of a 10-part series Robert Gray, President of Insightlink Communications identifies the top 10 drivers of employee engagement according to Survey of the American Workforce, a recently completed national survey conducted annually by Insightlink.

Enjoying what you do was found to be the number one driver and the single most important motivator of job satisfaction in the US today. The second most important driver is Reciprocity. Provided here are the 3rd and 4th drivers of employee engagement: Communication and Momentum.

The business world has become increasingly technological. The newest generation of workers is especially good at using technology to maintain a work-life balance. Technology also enables your staff to work from anywhere and at any time, increasing overall productivity and employee satisfaction.

However, deciding what type of technology to provide your staff with can be a bit tricky. Too little may hamper your staff’s ability to perform and too much may distract them from the job. The following are a few items to consider:

In a 10-part series Robert Gray, President of Insightlink Communications identifies the top 10 drivers of employee engagement according to Survey of the American Workforce, a recently completed national survey conducted annually by Insightlink. Enjoying what you do was found to be the number one driver and the single most important motivator of job satisfaction in the US today. The second most important driver is reciprocity.

When Yahoo CEO Marissa Mayer changed the company policy, banning work-from-home employment, it was met with ire from employees and consternation from business leaders. She cited accountability as a driving factor for the policy change. Notably, other large companies have taken the exact opposite stance, seeking remote workers in order to bolster their hiring pool.

The spectrum of opinions from the world of business shows that there are significant benefits to utilizing remote workers, as long as they have accountability practices integrated in the job function.

 At Insightlink, we live and breathe data. It's what we collect when we run surveys and it's what we analyze when we write reports. Without data, we'd all be looking for new jobs!

We often get asked by our clients how we can ensure the data from their surveys is accurate and valid. And it is a very important question. For employee surveys, however, the answer is a little bit different than for other types of surveys like politcal polls or consumer opinion surveys. In polling and consumer surveys, the data you collect is almost always going to be a small "sample" of the entire population. Sampling is a statistical method of obtaining representative data or observations from a larger group. In simple terms that means you want the small number to accurately represent the larger population from which they are chosen. There are many different ways to sample, with simple random sampling being one of the most common, so it's imortant to choose the right method for the purpose at hand. A national sample of as small as 1,000 people can be used to predict outcomes in a much larger population. You'll commonly see this on political polls. Will Donald Trump win the GOP nomination? The bigger the sample, the higher the confidence the poll will be accurate, and the smaller the sample, the higher the "margin of error". 

About

Recent Posts

Favorite Links