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4Cs Blog: Happy Employees = Happy Customers

Posted by Insightlink on 12/12/13

Surveys Are Not Always Equal

If you have ever taken an employee morale survey, you know that these kinds of surveys help reveal the true thoughts of employees. Through the survey, employees have the chance to let their employers know where changes need to be made. For example, if a worker is not happy with his wages, he can reveal this in an anonymous survey. The employer may think that he is paying his workers enough.

The survey will show him that he needs to find a way to improve wages. Employee surveys have been used for years. However, they have not always been created equal. There are some surveys that only provide vague information. Here at Insightlink Communications, our surveys dig much deeper. We know that employers need to understand the truth about how their workers feel. Employers need more than just general answers.

That is why we design our surveys to dig deep and uncover the things that business owners need to know. Once you have the information in front of you, it is time to start making changes. No, you may not be able to make all of the changes at once. However, you can start small and keep working on other areas. When your workers see you making improvements, they are going to feel better about their jobs.

Happy employees are more productive, because they are invested in the business. Contact us today to learn more about our surveys and let us help you get started on giving your workers a survey.  

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Posted by Insightlink on 12/12/13

Satisfaction of Employees Important to Success

The overall satisfaction of your employees is instrumental to the success of your business. As a business owner, you may not think employee satisfaction is important. As long as your business keeps showing a profit, that is all that matters, right? Wrong. If you consistently have dissatisfied employees in your midst, it will have an effect on the success of your business, including your profits. How does employee satisfaction affect your business? It is simple – unhappy employees are less productive, and they will leave for a better job as soon as possible.

When employees quit, you are left with the additional workload. You have to make sure all the work gets done. So, you have to hire more employees. You spend money training them, only to have them eventually leave, too. Why? Because they are not satisfied with their jobs. Instead of concentrating on hiring new workers all of the time, concentrate on what you can do to keep the workers you already have. You can do this by offering an employee satisfaction survey to your workers. The survey will reveal how your workers feel about their jobs. If there are areas in which they are unsatisfied, the survey will uncover the areas, and you can start making changes.

Yes, sometimes making changes can cost you some money. However, in the long run, it will be money well spent because your workers will be happy, and they will stay with your company. Contact us today to learn more about the importance of employee satisfaction to your business.     

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Posted by Insightlink on 12/05/13

Employers Need Knowledge to Make a Change

Employers Need Knowledge to Make a Change Are your employees satisfied with their jobs? Are they satisfied with their wages and benefits? Is there anything you can think of that you could be doing differently or better? If you do not know the answers to these questions, you need to consider having your employees take a survey. A survey does more than just ask a few general questions.

The right survey will ask a series of questions that will provide you with revealing answers – answers you need to gauge the overall satisfaction of your employees. Here at Insightlink Communications, we specialize in developing surveys for employees. After the surveys are submitted, you can see for yourself how satisfied or dissatisfied your workers are with their jobs. An employee satisfaction survey report tells you everything you need to know to make your company a better place to work. If changes need to be made, you will know which areas require change. If your employees are happy with their jobs, wages, and other aspects, you will know.

Having this kind of knowledge is priceless for an employer. With this kind of knowledge, you can decide what your next move should be. You may need to work on increasing wages or benefits. You may need to evaluate some company policies. The only way you will ever know how your employees truly feel about their jobs is to ask them through the safety of a survey. Contact us today to learn more about the surveys we offer and how they can benefit your company.  

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Posted by Insightlink on 12/05/13

The Impact of Disengaged Employees

Have you ever thought about the impact that disengaged employees can have on your business? If not, you need to think about it now. When your workers are not engaged in their jobs, they do not care about the company. They are not invested in the success or failure of your business. They are there for a paycheck, and, if a better opportunity presents itself, they will leave without hesitation.

Any successful business owner will tell you that engaged employees are the best kind of employees to have. When you examine engaged and disengaged employees, side by side, you will notice significant differences. The engaged employee is concerned about productivity and quality. The engaged employee wants to do his/her best to help make the company succeed. The engaged employee works with you and other employees to present a united front, to put the company’s best foot forward. Disengaged employees do average work. They are not concerned with increasing productivity or improving quality.

They will leave those tasks up to others. Disengaged employees are concerned with success, but only their own. It is not that disengaged employees are bad employees – they are just not invested in the future of the business. You can avoid the problems related to disengaged employees by having your employees submit surveys on a regular basis. These surveys will reveal any areas of concern for your workers -- areas that you can then work on changing. Through changes, you can help keep all of your employees engaged and invested in the overall success of the company.  

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Posted by Insightlink on 12/05/13

Be the Right Kind of Boss with Surveys

It is never easy to find out that your employees have harsh feelings about the way you operate your business. As a business owner, you work hard to try and keep everyone happy and keep your business afloat. However, it is not easy to please everyone all of the time – at some point, someone is going to be unhappy with something you do. Negative attitudes can have a direct impact on productivity, so it is essential for you to be proactive as an employer.

You can be proactive by discovering potential problems before they become an actual issue. You can find these things out through the use of employee surveys. Offering surveys to your workers a few times a year will help you determine which areas, if any, you need to change. For instance, if your employees are unhappy with the benefits you offer, a survey will reveal this. You can then take action to improve your benefit package or at least communicate with your employees about the issue. Here at Insightlink Communications, surveys are our specialty.

We have honed the process of survey development into an art. We know which questions to ask, when to ask them, and what to look for in the answers. Through the use of our surveys, you can be the kind of boss that you always wanted to be – a proactive boss, one that listens to the employees, hears their needs, and makes the necessary changes. Contact us today to learn more and let us help you be that kind of boss!  

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Posted by Insightlink on 12/05/13

Keep Morale High during the Holidays

Keeping the morale of your employees high during the holiday season should be one of your first priorities. Let’s face it – the holidays are not always a joyful time for everyone. The holiday season can lead to stress and even depression. Perhaps an employee is feeling the stress of not having enough money for gifts. Maybe one of your workers is having trouble dealing with the holidays after a divorce.

There are many reasons why the holidays can have negative effects on employees, including how they feel about their jobs. When workers are having trouble at home dealing with stress, depression or other matters, it can affect their work. For instance, if they are feeling stress over money, they may blame their job for the lack of finances. An employee morale survey will help you gauge the morale of your employees and determine any areas in which you can offer assistance.

Surveys do more than just ask a series of questions with no real value. The surveys from Insightlink Communications seek to find out the root of the problems. If your workers are feeling a certain way, our surveys will help you determine why. Only when you know why something is occurring can you do something to change it. Contact us today to learn more about our selection of employee surveys and the benefits of each survey.

Together, we can help you find out how your workers feel about their jobs and, perhaps, assist them in getting through the holiday season.  

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Employee engagement is linked to profits
Employee Survey Demo
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Where does your company stand on each of the critical "4Cs" of employee engagement and satisfaction?
  • Commitment
  • Culture
  • Communications
  • Compensation
Find out with a benchmarked and validated 4Cs Employee Survey from Insightlink. Since 2001, one of the most trusted research companies in North America.

How many of each do you have?
  • Committed Loyalists
  • Change Seekers
  • Dissatisfied Compromisers
  • Satisfied Opportunists
Only the Insightlink 4Cs Employee Survey can give you the full picture and let you hear how your employees feel about their experience at your organization.


Insightlink Communications are experts in employee survey design, data collection and analysis. Since 2001 we've helped companies of all sizes measure and improve their employee satisfaction and engagement.

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