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4 Ways Employer Branding Affects Candidate Experience
Posted by Insightlink on 09/23/20
Employer branding and candidate experience – these two words in one frame forms a powerful human link that plays a strong role in attracting, recruiting and retaining the talent you want. You are probably familiar with these words, but nevertheless, let’s define them, just in case.
Employer branding is the message a company puts across regarding its values, goals, and culture. Employer branding also defines the company’s reputation in the job market. Many candidates use this messaging and the employer’s reputation to gauge whether or not they are a fit. So, in short, employer branding has an impact on how you attract, recruit and retain top talent.
Candidate experience is the process that an applicant goes through at various stages of the recruitment process to become an employee of the company. The candidate experience directly affects the kind of talent you attract and retain.
A study shows that a whopping 72% of job applicants with a poor candidate experience share it with others, and every second candidate avoids companies after reading the negative reviews online.
You can already see that the employer brand is closely connected to the candidate experience. In this article, we’ll talk about 4 ways enhanced employer branding affects candidate experience.
1. It opens up improved communication channels.
Where does your company stand on each of the critical "4Cs" of employee engagement and satisfaction?
How many of each do you have?
AboutInsightlink Communications are experts in employee survey design, data collection and analysis. Since 2001 we've helped companies of all sizes measure and improve their employee satisfaction and engagement.
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