Quick Links: Employee Satisfaction Surveys 4Cs Employee Survey FAQs Employee Survey Benchmarks
ABOUT SERVICES PRICING TESTIMONIALS ARTICLES BLOG CONTACT1-866-802-8095
Can you tell the story of your brand? Can your team?
Posted by Insightlink on 03/09/20
Now that we understand the value of onboarding, employee engagement and leadership, let’s turn to developing an effective tool that can help with all three – the brand story.
My goal is to have every company, no matter their size, get rid of their mission, vision and values statements.
No one remembers them, and even fewer people live them and make decisions that affect the company based upon them.
Mission, vision, and value statements are words on a wall or letterhead that are taught to new employees on their first day of employment and then never reinforced. Companies do not use these statements as a compass when making corporate decisions; when laying out new policies or procedures or if they do, they certainly do not tie them back effectively to the original mission, vision and value statements.
What I propose instead is a brand story. A brand story is the story of the company.
A story resonates with people. It is internalized, incorporated into one’s sense of being, and is retold from the personal point of view.
Because it is internalized, it is remembered and becomes the compass from which all decisions are made and the anchor of company culture.
It is something that can be lives and has to be lived, by all employees, because it is authentic. It is who you are and what you are about, both as a company and as individuals who work for it.
This story not only becomes a rallying point for employees but becomes a way for all employees to communicate with vendors and customers alike. It helps determine who the best customers and work to go after is and whether vendors are aligned with your vision and values.
The more we can develop easy to understand, easy to internalize, and easy to retell stories about our companies the easier it is to build brand champions both inside and outside that see value in the company and want it to succeed.
Ben Baker wants to help you engage, retain, and grow your most valuable asset … your employees. He provides workshops and consulting to enable staff to understand, codify, and communicate their value effectively internally and externally and Retain Employees Through Leadership. The author of Powerful Personal Brands: A Hands-On Guide to Understanding Yours and the host of the IHEART Radio syndicated YourLIVINGBrand.live show, he writes extensively on leadership, brand, and internal communication strategy.
LinkedIn : yourbrandmarketing Twitter: @yourbrandmrktng
Where does your company stand on each of the critical "4Cs" of employee engagement and satisfaction?
How many of each do you have?
AboutInsightlink Communications are experts in employee survey design, data collection and analysis. Since 2001 we've helped companies of all sizes measure and improve their employee satisfaction and engagement.
4Cs Blog Home
4Cs Blog Archives
Wishing Our Valued Clients and HR Professionals a Happy and Stress-Free Thanksgiving!
Empowering Your Team: Proven Strategies to Uncover and Develop Hidden Talent
How to Build a Positive Company Culture Using Social Media
The Importance of Workplace Environment in Employee Engagement
The Domino Effect: Promoting Wisely to Retain Top Talent
Insightlink's Acclaimed 4Cs Employee Survey
Advanced Online Survey Platform for Pros
Quick & Easy Online Surveys
Home of the Gallup Q12
World at Work
Engaged Employees Blog
HR ToolKit Guide to Employee Surveys
Good info on how to write surveys.
Makes 360 assessment surveys easy.
Online Employee Exit surveys.
4Cs EMPLOYEE SURVEY
ARTICLES & GUIDES
Copyright © Insightlink Communications. All rights reserved.