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The Inside Scoop on Designing the Best Employee Engagement Surveys
Posted by Insightlink on 07/07/16
Most employee surveys are too off the shelf, too short and too impersonal to uncover what’s really going on. Surveys that brag about being only 10 questions long miss an opportunity to get the details and story’s behind the answers that can often be the most compelling and valuable parts of the whole survey itself. There is a misconception that longer surveys are a waste of time and employees rush to finish them.
At Insightlink we know this is not the case and in fact find the opposite to be true. We find that employees like to be asked for their opinions and once they start a survey they finish it 95% of the time. Open-ended questions give employees the chance to put into their own words what is happening and these stories reveal the truth about what is really going on. The results of an employee survey can sting and cause egos to blow but, if approached with an open mind, they can be a liberating experience where senior management will finally know what the problems are instead of wondering or denying they exist.
A well designed survey uses benchmarked questions and it also celebrates real teamwork between survey design experts and HR professionals who know exactly what they want to achieve. Together they create a customized survey that is long in terms of questions and long in terms of the valuable information it provides.
Where does your company stand on each of the critical "4Cs" of employee engagement and satisfaction?
How many of each do you have?
AboutInsightlink Communications are experts in employee survey design, data collection and analysis. Since 2001 we've helped companies of all sizes measure and improve their employee satisfaction and engagement.
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