Only Valid Employee Survey Benchmarks Can Guide You to Clear Action
To be useful, benchmarks must provide a true picture of employee opinions. If the benchmark norms you use are inaccurate, you'll take action based on faulty conclusions.
We donít create "convenience" norms by simply using data from our clients' surveys as is often done by other survey companies.
Instead, our benchmarks come from our own independent survey of U.S. & Canadian workers that we've conducted annually since 2001. It's the only way to do it right.
Why use norms anyway?
One risk of employee surveys is that you get a lot of data but no clear direction on what to do with it or what action to take. How can you tell which scores are good and which are bad? Without context, how can you know which improvements your organization needs? This is especially true if you run your employee survey in-house since you'll have no benchmark comparisons at all.
If, for example, your employees tell you they're not satisfied with their pay, what do you do? The reality is, you might not need to do anything if you are actually doing better than the norm in your industry. Without valid norms, you wouldn't know.
Our clients trust our benchmark data to help answer questions like this. Our benchmarking white paper will give you more examples and data.
How do we do it?
- We compare your employees' answers to our most current benchmark data. This way, you can clearly see how your results compare to other similar organizations.
- We then identify your key strengths and primary weaknesses - the most important "gaps" - relative to the standard in your industry. This means you are getting a fair comparison
against competing employers.
- Using these gaps, we provide actionable recommendations that you can take to improve employee engagagement and job satisfaction in your organization.
Our advice: Don't take the risk of using unreliable benchmarks when so much is at stake. And don't fall into the trap of doing a survey with no benchmark data and learning nothing from it.
Get the facts. Use the link at the top of this page to download our white paper on the importance of benchmarking employee surveys.
GET THE FACTSBenchmarking Employee Surveys White Paper
Download our lastest white paper to fully understand the risks and avoid the pitfalls of using unsound normative data.
CLICK HERE for the PDF
Normative data provides context for your survey scores, helping you prioritize action items and focus on the right things.