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Motivating Employees in a Tough Economy

With the ongoing recession, widespread layoffs and mounting financial crisis, motivating employees these days may seem like an impossible task. However you choose to motivate your employees, just remember to keep Terry Tate out of your plans.

All kidding aside, the importance of motivating employees in this economic environment is more critical than ever for your company's long-term success. Employee surveys can play a helpful role in understanding the deeper reasons employees are unmotivated and disengaged. Even in a tough economy when budgets are tight, investing in your employees can have both short-term and long-term pay offs in increased levels of commitment and productivity. In stressful economic times, especially if layoffs or cutbacks are a reality or a risk, giving your workforce the opportunity to voice their concerns can have a profound effect on morale.

This recently published article from Wharton University of Pennsylvania examines the issue. In a paper titled, "Does the Stock Market Fully Value Intangibles? Employee Satisfaction and Equity Prices," the stock returns of companies with high employee satisfaction are compared to various benchmarks -- the broader market, peer firms in the same industry, and companies with similar characteristics. Research indicates that firms cited as good places to work earn returns that are more than double those of the overall market.

With those kinds of returns, investing in employee satisfaction should be a no-brainer, yet management is sometimes slow to realize the benefits. Insightlink can help you. Investing in an Insightlink 4Cs Employee Survey and taking positive action with our 4Cs Action Planning Guide can be a bridge to higher profits as well as tool for improving employee satisfaction .

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Where do you fall within our Loyalty Matrix?

Committed Loyalist
Change Seeker
Dissatisfied Compromiser
Satisfied Opportunist

Take our short demo survey and find out now. An Insightlink 4Cs Survey can let you see this valuable data on employee engagement within your organization.

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Get a no-obligation quote today and find out how improving employee satisfaction can also improve your bottom line.

Did you know?

Our repeat clients who have used our 4Cs Action Planning Workbook average a 7% increase in overall satisfaction on follow-up employee surveys.

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Employee surveys are a low cost investment in the success and profitability of your company. Research shows that companies with higher levels of employee satisfaction financially outperform their peers.

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