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Leveraging the Connections between Employee Engagement, Customer Satisfaction and Organizational Strength

"Companies with high levels of employee engagement earn returns that are more than double those of the overall market"

While there is no magic pill or instant solution for employee engagement, Insightlink's years of experience with organizations of different sizes and spanning various industries reveal clear connections between employee engagement and organizational strength. One of the strongest connections is often customer satisfaction.

Connection is the link - whether it has the strength of a chain or the precariousness of a thin thread - that correlates employee engagement to an organization's strength (most typically financial strength).

Employee engagement


Engaged employees function as the beginning of the link and, ideally, the other side or end is the organization's strength as a whole…the customer satisfaction in between is the crux of the link. That link takes the strength of employee engagement and leverages it into revenue growth and profitability. Engaged employees perform in a manner that leads customers to act more loyally, which generally leads to greater profits and future growth. Disengaged employees (such as what Insightlink's 4Cs framework calls "Dissatisfied Compromisers") do just the opposite.

So how do we help organizations build and strengthen this link? When it comes to employee engagement, the process and practice for appropriate alignment of survey results with subsequent action planning optimally include:
  • Leadership involvement from senior executives, particularly the top executive
  • Clarifying and establishing overall objectives
  • Determining drivers of engagement
  • Effectively communicating the objectives to the internal audience at all levels
  • Aligning to objectives, including appropriate accountability
  • Measurement of the work-life environment
  • Acting on the results
The underlying premise is that successful organizations need to retain people who care about their work, who care about how they perform it and who care about the overall success of the company.

Ready to see how you can benefit from increased engagement? Get an instant quote now or call us at 866-802-8095 x705. Like so many of our customers who return year after year, seeing an average of 6-7% points improvement in their overall employee satisfaction, you'll be glad you did.

Robert Gray


Employee Engagement
Employee Engagement Where do you fall within the Loyalty Matrix?
Employee Engagement
» Committed Loyalist?
» Change Seeker?
» Compromiser?
» Opportunist?

What's your guess?

Take our short demo survey and find out now. An Insightlink 4Cs Survey can let you see this valuable data on employee engagement within your organization.



Did You Know?

Our repeat clients who have used our 4Cs Action Planning Workbook average a 7% increase in overall satisfaction on follow-up employee surveys.

You should click here to download report samples.

Employee surveys are a low cost investment in the success and profitability of your company. Research shows that companies with higher levels of employee satisfaction financially outperform their peers.

Get a no-obligation quote today and find out how improving employee satisfaction can also improve your bottom line.

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