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Employee Focus Groups


The purpose of an employee focus group is to identify in greater detail the needs and concerns of your employees. They are often done in conjunction with a complete company-wide employee survey.

Typically, you would hold employee focus groups with a small representative group of employees. This not only helps you maintain an interactive relationship with them but also lets your employees raise concerns and issues in a comfortable environment. The most valuable employee focus groups often concentrate on just a few topics so that each topic can be fully explored.

Focus groups can be done as part of the design phase for the employee survey, or as a follow-up project to delve into topics raised by the employee survey in much greater depth.

Employee Survey Focus Group


With more than 30 years experience designing, conducting and moderating focus groups we are expertly positioned to help. We can either come onsite and moderate the groups for you, or we can provide you with training and guidance to help you do them in-house on your own without making costly mistakes.



To find out more about our Employee Focus Group Services either on their own or as part of an employee survey, call or email us. Toll-free at 1-866-802-8095 x702 or at rgray@insightlink.com



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Employee surveys are a low cost investment in the success and profitability of your company. Research shows that companies with higher levels of employee satisfaction financially outperform their peers.



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