 |
Quick Links >>> 4Cs Employee Surveys > 4Cs Employee Survey FAQs > 4Cs Employee Survey Benchmarks |
 HOMEABOUTSERVICESCLIENTSNEWSARTICLESCONTACT |
| |
INSIGHTLINK EMPLOYEE SATISFACTION BENCHMARK NORMSAn important element of Insightlink's service is our proprietary database of benchmark norms for every question in our standard Employee Opinion Survey. These norms allow you to compare the survey scores for your organization against those of a representative sample of both U.S. and Canadian employees.Insightlink Norms Provide an Important Analytical Perspective Normative results are critical to interpreting your survey results and helping define which areas you may need to target for remedial action. For example, if your survey results indicate that 45% of your employees are satisfied with the amount they are paid, you need to know if this result is on a par with other employers or if it represents a weakness that could trigger turnover. Comparison with the Insightlink normative database offers this needed perspective. Insightlink Ensures a Database of Accurate, Representative Norms To be useful, norms must provide a true picture of employee opinions. Insightlink does not create its comparative database by simply amalgamating scores from its clients' surveys, as is sometimes done by other employee survey companies. Instead, Insightlink norms are developed via a specially-commissioned, representative survey of employees in North America. The sample for this survey is balanced against Bureau of Labor Statistics and Statistics Canada figures in terms of such key factors as company size, range of industry types, geography and employee demographics. The result of this balanced sampling is a rigorously scientific, fully accurate view that provides real benchmarks against which to judge your organization's scores. Why Clients Choose Insightlink for Employee Opinion Survey Benchmark Norms Starting at just $700 for US and industry norms, Insightlink offers normative data for 270 distinct employee survey question statements. How do I know if Insightlink is the best choice for me? Insightlink is perfect if your are an organization looking for benchmarking for the U.S. or Canada, or for any of over 50 separate industry groups. Insightlink's independently commissioned norms are based on its highly respected 4Cs framework (Commitment, Culture, Communications and Compensation). Insightlink also collects norms based on the popular "Gallup Q12" question set and SOX (Sarbanes-Oxley) survey questions. What makes clients choose Insightlink over other companies with norms? Unlike most other employee survey companies, Insightlink maintains its data integrity by deliberately not including any clients' data in our norms. While some companies even offer discounts as an incentive to share your survey data to augment their norms or even use your data unknowingly as part of the fine print of a contract, Insightlink maintains stringent research standards and believes strongly that addition of any self-selected sample (like that of our clients) undermines the credibility of our normative data. Research principals dictate that, even though the identities of organizations in a database may be confidential, a company who "boosts" their norms with client data is not using a truly representative sample. When you conduct your surveys, make them count and be actionable. Invest in norms that you can rely on when you are making comparisons.
An Insightlink team member can help you choose which industry or combination of industries is best for you. Insightlink's benchmark norms are usually reported as Top 2 Box (i.e. positive) score and can also be reported with standard deviation and means. Clients typically receive norms in Excel and select US or Canada and one industry norm. For organizations throughout North America or crossing over multiple industries, additional norms are available at a discounted rate. What survey service option is right for me, if I want more than just norms? Most clients choose Insightlink for our comprehensive analysis with graphical reporting. Our full 4Cs survey deliverables are in PowerPoint format, with differences between your survey results and norms highlighted in color for easy comparison. For use with a "Do-It-Yourself" survey, you can request norms in Excel form starting at just $700 for one national or one industry selection. Additional norms requested at the same time are only $300 each. This option means you will program in the questions and answer options - low cost, but requires attention to detail and a start-up time investment to put the survey in place and set up the questions to reflect the norms you want. You have to be comfortable and savvy about producing reports using the survey vehicle you have and concerting data to charts, tables, etc. If you plan to conduct a DIY survey and know what norms you want, you can download a service agreement and make your selections. Once we receive your request, you will have your norms within 2 business days. Service Agreement/Order Form If you want to discuss what norms option or survey services will best help you accomplish your goals - and cost-justify both your financial and time investment -- email Lara Fordis at lfordis@insightlink.com or call 866-802-8095 today. Get a QUICK QUOTE FOR 4 INSIGHTLINK SURVEY OPTIONS 
home | company | services |
associates |
news |
contacts | links | quote
FAQs | privacy policy | InsightPULSE | InsightEXIT | Gray Insight Copyright © Insightlink Communications. All rights reserved. |