AN INTRODUCTION TO EMPLOYEE RESEARCH TECHNIQUES Questionnaire Design The design of the employee survey questionnaire can have as much influence over the response rate as the method of completion. The elements of a good questionnaire are as follows: Each question must directly relate to, and be measured against, the survey objectives, It must be easy to complete and not attempt to "trick" employees, It should take no longer than 20-30 minutes to complete, It should include questions that employees can reasonably answer, It should have similar questions grouped together, It must only include questions that will provide relevant and actionable information to the organization, It must strike the right balance between addressing the needs of employees and the needs of the organization, It should include questions that allow comparison of results with other external organizations, It must include questions that will allow employees to provide improvement ideas and suggestions in the form of verbatim comments. As part of the questionnaire design process, it can be worthwhile to conduct focus groups and face-to-face interviews with employees and key survey stakeholders (i.e., managers with a real interest in using the survey results) in order to solicit their feedback on the subject matter and content that should be included in the questionnaire. At the start of each new project, Insightlink asks all clients to complete a short "Preliminary Considerations" form that is designed to highlight some of the key employee-related issues in the organization.

Table of Contents Introduction Research Benefits Types of Employee Research Deciding on Methodology Satisfaction Surveys Planning for Employee Surveys Web vs. Paper Surveys Questionnaire Design Survey Completion Analysis and Reporting Action Planning Prioritizing Actions Formalizing Action Plans Reviewing Action Plans CLICK HERE to download a printable PDF copy of this guide Where do you fall within the Loyalty Matrix? » Committed Loyalist? » Change Seeker? » Compromiser? » Opportunist? What's your guess? Take our short demo survey and find out now. An Insightlink 4Cs Survey can let you see this valuable data on employee engagement within your organization. Did You Know? Our repeat clients who have used our 4Cs Action Planning Workbook average a 7% increase in overall satisfaction on follow-up surveys. You should click here to download report samples. Employee surveys are a low cost investment in the success and profitability of your company. Research shows that companies with higher levels of employee satisfaction financially outperform their peers. Get a no-obligation quote today and find out how improving employee satisfaction can also improve your bottom line.