AN INTRODUCTION TO EMPLOYEE RESEARCH TECHNIQUES Different Types of Employee Research Programs Annual climate and employee satisfaction surveys are by far the most popular kind of employee research activity. However, the following types of research programs are also emerging: Combining employee and customer satisfaction studies. Procedure/policy evaluation. Alignment of employees behind new product development. Alignment of employees behind organizational rebranding and repositioning efforts. Managing employees through organizational change programs (e.g. merger, acquisition/downsizing, etc.). Internal customer service evaluations. Internal communications evaluations. Evaluation and design of different benefits schemes. Defining Employee Research Objectives Before embarking on an employee survey program, it is vital to define a set of objectives for the research. Without these objectives, the research program will lack focus and it will be difficult to raise enthusiasm for the survey among your key influencers and decision-makers. All employee research programs need to be seen as a company-wide initiative that is driven by managers and employees from across the whole organization and not something that is solely initiated and managed just within HR. It is therefore vital that any defined objectives for a research program are business related. In this way, improvements resulting from the employee research program can ultimately be seen as improving customer service and overall business performance.

Table of Contents Introduction Research Benefits Types of Employee Research Deciding on Methodology Satisfaction Surveys Planning for Employee Surveys Web vs. Paper Surveys Questionnaire Design Survey Completion Analysis and Reporting Action Planning Prioritizing Actions Formalizing Action Plans Reviewing Action Plans CLICK HERE to download a printable PDF copy of this guide Where do you fall within the Loyalty Matrix? » Committed Loyalist? » Change Seeker? » Compromiser? » Opportunist? What's your guess? Take our short demo survey and find out now. An Insightlink 4Cs Survey can let you see this valuable data on employee engagement within your organization. Did You Know? Our repeat clients who have used our 4Cs Action Planning Workbook average a 7% increase in overall satisfaction on follow-up surveys. You should click here to download report samples. Employee surveys are a low cost investment in the success and profitability of your company. Research shows that companies with higher levels of employee satisfaction financially outperform their peers. Get a no-obligation quote today and find out how improving employee satisfaction can also improve your bottom line.